Marketing Plan For Marks And Spencer - 1096 Words

Introduction This paper establishes a marketing plan that defines Marks and Spencer situation as well as a marketing report that will consist of macro factors using PEST. Task One will be a marketing plan regarding Mark and Spencer’s clothing line since the company has faced a recent loss of a significant proportion of its market share. Therefore, the marketing plan should be able to construct ways for the company to regain the lost market share. In addition, Task Two will consist of a Marketing Report that consists of external factors of the company. In the scenario, the marketing trainee in Marks and Spencer will be designing a report addressed to the marketing manager. About Marks Spencer According to Marks and Spencer Company†¦show more content†¦Marketing plans are significant for business in order to help them achieve their objects and long-term goals and how much it will cost them as well as knowing the time frame. Marketing plans help out-line the steps that must be approached for the objectives to be achieved. It also helps the company to know where they are, where they want to be and how they want to get there. With the help of marketing plan, it will allow them to know how selling their product allows them to reach a profitable growth in the long term. Target Audience Marks and Spence targets customers with all age groups as well as all genders who have a passion for fashion. Nowadays, customers have grown a great interest on having healthy diets and ethically produced goods (Baker, 2015). As a result, MS should focus on ways to attract their customers by producing goods and clothes ethically. This will allow the brand image to expand since customers would be seeing it as a better choice as it will be seen harmless to the environment. In addition, MS should consider focusing on the younger generations as once Nelson Mandela had said they are the ‘children of the future’. Therefore, younger generations are the ones who spread brands the fastest by wearing them and advertising them among their peers. Products and Services Marks and Spencer will be offering as Steve Rowe,Show MoreRelatedMarketing Plan For Marks Spencer Clothing1546 Words   |  7 PagesTo: Chief Executive of Marks and Spencer From: Muhammad Azeem Khan , Student ID 2280119 Title: Marketing plan for Marks Spencer clothing Introduction: Marks Spencer was constituted in 1884, as vendor stall in the streets of Leeds. It is a public limited company, which listed on the London stock exchange. It is a major British Multinational retailer. It produces clothing, home products and food items. 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