Marketing Plan For Marks And Spencer - 1096 Words

Introduction This paper establishes a marketing plan that defines Marks and Spencer situation as well as a marketing report that will consist of macro factors using PEST. Task One will be a marketing plan regarding Mark and Spencer’s clothing line since the company has faced a recent loss of a significant proportion of its market share. Therefore, the marketing plan should be able to construct ways for the company to regain the lost market share. In addition, Task Two will consist of a Marketing Report that consists of external factors of the company. In the scenario, the marketing trainee in Marks and Spencer will be designing a report addressed to the marketing manager. About Marks Spencer According to Marks and Spencer Company†¦show more content†¦Marketing plans are significant for business in order to help them achieve their objects and long-term goals and how much it will cost them as well as knowing the time frame. Marketing plans help out-line the steps that must be approached for the objectives to be achieved. It also helps the company to know where they are, where they want to be and how they want to get there. With the help of marketing plan, it will allow them to know how selling their product allows them to reach a profitable growth in the long term. Target Audience Marks and Spence targets customers with all age groups as well as all genders who have a passion for fashion. Nowadays, customers have grown a great interest on having healthy diets and ethically produced goods (Baker, 2015). As a result, MS should focus on ways to attract their customers by producing goods and clothes ethically. This will allow the brand image to expand since customers would be seeing it as a better choice as it will be seen harmless to the environment. In addition, MS should consider focusing on the younger generations as once Nelson Mandela had said they are the ‘children of the future’. Therefore, younger generations are the ones who spread brands the fastest by wearing them and advertising them among their peers. Products and Services Marks and Spencer will be offering as Steve Rowe,Show MoreRelatedMarketing Plan For Marks Spencer Clothing1546 Words   |  7 PagesTo: Chief Executive of Marks and Spencer From: Muhammad Azeem Khan , Student ID 2280119 Title: Marketing plan for Marks Spencer clothing Introduction: Marks Spencer was constituted in 1884, as vendor stall in the streets of Leeds. It is a public limited company, which listed on the London stock exchange. It is a major British Multinational retailer. It produces clothing, home products and food items. The market share of Marks Spencer is 10.4% in 2015 and over the years it has decreasedRead MoreThe Role Of Marketing Metrics Used For Marks Spencer s Past And Present Christmas Campaigns1153 Words   |  5 PagesIntroduction Marks Spencer is one of the UK s foremost retailers with over 21 million people visiting their 1,330 stores each week. They now sell high quality; stylish and great value clothing and home products and exceptional quality food (Corporate.marksandspencer.com, 2015). This report will analyse the role of marketing metrics used in Marks Spencer’s past and present Christmas campaigns. Drawing on both primary and secondary research, it will be evaluated how these metrics are used to informRead MoreMarketing Plan At Coca Cola Company Essay1575 Words   |  7 Pagessupply chain involves working closely with marketing department within the business so that they align their strategic plans with supply chain capabilities. 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At Coca Cola Company, the marketing department along with the sales department worksRead MorePestle Report on Marks and Spencer1497 Words   |  6 PagesThe Marketing Environment Assignment 1 Pestle Analysis on Marks Spencer Rachel Pulizzi Student ID No. 08498890 1st December 2008 Contents Page 1 – Cover Page 2 – Contents Page 3 – Introduction Page 4 – Political Factors Page 4 – Economical factors Page 4 – Sociological Factors Page 5 – Technological Factors Page 5 – Legal Factors Page 5 – Environmental Factors Page 6 – Conclusion Introduction Marks Spencer is a British retailer with over 800 stores in more thanRead MoreMarks And Spencer Organisational Structure1298 Words   |  6 PagesContents †¢ Introduction †¢ Organisational Structure and Management †¢ Marketing †¢ Human Resource Management †¢ Operations †¢ Sustainability and Social Responsibility †¢ Impact on the Retailer by current changes in the retail sector †¢ Conclusion Introduction This report will demonstrate, apply and evaluate knowledge and understanding of key managerial disciplines of the chosen high street retailer, Marks and Spencer, in different real-world global contexts. 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Mark and Spencer source of finance is both internal and external which are discussed briefly in this paper. The paper further discusses the use of budget as a means to exercise financial control. Internal source of finance The CorporationRead MoreStrategic Planning And Strategic Marketing Planning795 Words   |  4 PagesStrategic marketing planning was formally introduced in 1950s with its all reviving attributes. The big organisations helped to grown the strategic planning orderly, it called comprehensive structure, later it adopted by numerous big and small organisations, George A. Steiner describes in his book â€Å"Strategic Planning†. There are various definitions of market strategy and every definition has its own aspect (Li et al 2000). According to Wensley (1983) marketing strategy is an act, a practice and aRead MoreExplain The 4 Ps Of Marketing1194 Words   |  5 PagesMarketing Marketing is the process where goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P s of marketing. These 4 P’s include product, price, place and promotion. Marketing Objectives Marketing objectives are the group of targets set by a business when promoting its products/services to potential customer that should be achieved within a given amount of time. A company s marketing objectives for a particular product might includeRead MoreConducting A Marketing Audit On The Nextplc Organisation1538 Words   |  7 Pages Conducting a marketing audit on the NEXTplc organisation For my marketing audit I have chosen NEXT PLC, I worked for this company a few years ago so I sense it necessary to use my work for educational purposes. In this marketing audit I will give an overview of the company alongside its marketing goals and objectives. In addition I will deliver material about the company’s strengths and weaknesses. Additionally, I will describe the service, communication plan and outline marketing activities. 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Analysis Of Timothy Egan s The Big Burn Essay - 958 Words

On April 29, 1910, the largest forest fire in American history occurred. Some would come to know it as the Big Burn, or the Big Blowup. Later others called it the (the one that says it saved American landscape.) This travesty took more than 100 men. The impact it had on Americans was monumental. Timothy Egan’s The Big Burn, he writes about the many people who perished during this disaster. Stories of people who were engulfed by the flames at Bitterroot Mountain who had little chance of escaping their devastating fate. Even though this is still seen as a travesty, some look at it in a different way. Due to how large the fire was and how far it stretched, it made people aware of the importance to protect Americas forests and natural resources. During the late eighteenth and early nineteenth century, reform was occurring. The United States population was on a rise which had an effect on economic growth. This caused expansion in the consumer market and made way for an enormous am ount of advancement in technology. Due to all of this, the demand for natural resources vastly increased. Inventions such as cars and trains consumed massive amounts of fossil fuels. Wood was stripped away from forests to make comfort items such as chairs, tables and other items for the large number of families now setting in the United States from foreign countries. People did not seem to pay much attentions to the effects these changes were having on the land. However, President Theodor Roosevelt hadShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOrganizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services:

Management Strategy Supermarket Industry

Question: Discuss about theManagement Strategyfor Supermarket Industry. Answer: Ways of Making Money by Firms in the Supermarket Industry In the supermarket industry, firms operate by way of retail stores in different size and shapes that incorporates low profit margins. Supermarket industry provides easy access to the customers to meet their requirements as per the standard of living that helps in generating revenues. The firms involved in the supermarket industry operates to create value by following the current trends results in generating values, profitability and economies of scale. The procedure that the firms follow in the supermarket industry involves purchase of products in bulk quantity at lower rates and offers the products to customers at lower prices (Liao, Rice Lu, 2015). Further, supermarket industry associates with the updated style of marketing products and consumer services by using the technological advances. Such marketing and service system enables the firms to make money as well as increase turnover. Besides, in view of the grocery sales, supermarket industry experiences fall in revenue and there fore attempts to derive low profits. As a result, cost of firms increases including higher amount of tax and duties. Therefore, it can be said that the supermarket industry is not attractive for all sales sectors (Dawar Stornelli, 2013). Financial Ratio Analysis Reflecting Different Strategies and Competitiveness Whole foods Kroger Safeway Supervalu Gross margin ratio 35 79 73 78 Assets returns ratio 235 385 289 300 Return on assets 8 3 3 -9 Return on equity 11 15 14 -4 Considering the financial ratio of the firms, it can be said that the Whole foods firm pursued low cost strategy while other firms maintained higher costs as well as higher sales strategy in order to derive high profitability. Besides, return on assets reflects the strategy to maintain high value of resources to generate income by first three firms whereas Supervalu firm opted to use higher sales to earn profits. In view of the financial ratios of all the four firms, it has been identified that Supervalu has strong revenues and resources but due to high indirect expenses, the firm incurred net loss while other firms financial ratio reflected positive results. As the return on assets of Whole Foods reflected higher percentage hence, it has been highly competitive among four firms. Key Sources of Trader Joes Competitive Advantage Key sources of Joes competitive advantage incorporate target market at lower prices, so that maximum customers can be approached. Trader Joe considered the strategy of secrecy strategy to maintain the competitive advantage, increase product demand and to pursue market growth. It has been observed that Trader Joe applied the sources of low price strategy to maintain the economies of scale by trading lesser variety of products at large volume, which considers the bargaining power while negotiating with the suppliers (Cucchiella, DAdamo Gastaldi, 2015). In addition, less number of varieties in products has been applied to target the customers having fewer choices keeping the small size of stores. Considering the secrecy strategy, Trader Joe considered not to disclose the identity of the manufacturer of the products to increase its competitive advantage within the supermarket industry. Main Threats to Trader Joes Competitive Advantage and Analysis of Sustainability Major threats to Trader Joes competitive advantage involve market level of Neighborhood that might decline the firms brand value along with the market expansion as well as revelation of identity of suppliers. In addition, increase in the market section by Wal- Mart is a threat to Trader Joe since Wal- Mart has been a largest retailer in the world. On the contrary, expansion of market section in the neighboring areas provides threat in terms of product quality and presentability to the consumers as the products would reflect identical quality (Menkveld, 2013). Similarly, identification of suppliers is a threat in terms of damaging the customer relationship with the suppliers affecting the product availability. Modification of Trader Joes Strategy In view of the financial analysis of the related firm, it has been observed that Supervalu incurred negative returns and negative income. In addition, Trader Joes main threats includes expansion of neighbor market system and suppliers identification hence, it is recommended that Trader Joe should implement innovations in presentation of products. The strategy should incorporate modification in terms of increasing the variety of products so that more consumers get attracted and pursue such products. Trader Joe can also implement the modified strategy by approaching new suppliers so that the materials can be consumed at lower prices and consequently acquire large market level in supermarket industry. Reference List and Bibliography Brook, J. W., Pagnanelli, F. (2014). Integrating sustainability into innovation project portfolio managementA strategic perspective.Journal of Engineering and Technology Management,34, 46-62. Cucchiella, F., DAdamo, I., Gastaldi, M. (2015). Financial analysis for investment and policy decisions in the renewable energy sector.Clean Technologies and Environmental Policy,17(4), 887-904. Dawar, N., Stornelli, J. (2013). Rebuilding the relationship between manufacturers and retailers.MIT Sloan Management Review,54(2), 83. Liao, T. S., Rice, J., Lu, J. C. (2015). The vicissitudes of competitive advantage: Empirical evidence from Australian manufacturing SMEs.Journal of Small Business Management,53(2), 469-481. McKinley, W., Latham, S., Braun, M. (2014). Organizational decline and innovation: Turnarounds and downward spirals.Academy of Management Review,39(1), 88-110. Menkveld, A. J. (2013). High frequency trading and the new market makers.Journal of Financial Markets,16(4), 712-740. Rothaermel, F. T. (2016). Competitive Advantage in Technology Intensive Industries. InTechnological Innovation: Generating Economic Results(pp. 233-256). Emerald Group Publishing Limited. Yim, M. Y. C., Yoo, S. C., Sauer, P. L., Seo, J. H. (2014). Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores.Journal of the Academy of Marketing Science,42(5), 528-544.